As the Bring Your Own Device (BYOD) market continues its growth trajectory, Mobile Device Management (MDM) has secured a position as the go-to mobile security software for enterprises. Whilst accepted as a security product, enforcement of security policy by enterprises within the BYOD environment continues to be a challenge.

In addition, there are questions being raised as to the impact of MDM which is generally viewed as intrusive software allowing employers the ability to access an employee’s personal communications or data on their mobile device, thereby compromising the privacy of the employee.

This situation has led to an identifiable need within the BYOD market, which strives to preserve the privacy of the employee whilst ensuring compliance with the enterprise security policy. A need that is still yet to be adequately met by the market.